Luxury Service at Every Price Point

It used to be that the most effective way to market a home was to place an ad in the local newspaper, but over the last decade the habits of distinguished buyers has dramatically shifted to a digital search. With 90% of buyers starting their search for a home online, a superior digital approach is essential. Our marketing strategies combine design, marketing, and even social media to connect buyers to your property both locally and around the world.

We understand that luxury is not about square footage, bedroom count or even price point. It is about the distinct character that makes a home worthy of being called exceptional. We take immense pride in discovering and bringing to life all the qualities that make a property unique. Our mission is to lend our considerable experience, comprehensive resources and global connections to unite these special places with those who cherish them as much as we do. Epitomizing the Sotheby's brand, we are savvy, unique, and refined. Luxury service with global marketing potential, unprecedented care, and unrivaled local knowledge.

Come work with McRae Homes and see what makes us different.

A well-tested marketing plan includes staging, stunning photography, videography, virtual home tours and even a custom website allowing potential buyers the chance to interact with the property in a way that was not possible in the past. Committed to staying on the cusp of cutting edge technology we are constantly developing new ways to bring buyers into homes using innovations like mobile apps and even virtual reality.

Staging a home for sale is an art form. We offer complimentary Home Auditing to begin to create the story and remove personal items from the space to achieve an aesthetic that will attract buyers. A carefully developed buyer profile is used to determine the best staging to maximize the final sale price of the home. Professional staging is a proven marketing tool that often results in fewer days spent on the market and a higher closing price. With an average cost of one percent of the value of home, staging is mutually beneficial with buyers able to vividly visualize their lives in their new home and a higher sales price for the seller.

46%

of buyers are more willing to walk through a home that they have viewed online.

95%

of staged homes sell, on average, in 11 days or less compared to up to 90 days for unstaged homes.

17%

Home Staging Resource reports that professional staged homes garner a sales price 17% higher than an un-staged home.